Built to give everyone a fair shot.
We know what it is like to send out hundreds of applications and hear nothing back. We discovered the problem was not talent. It was technology. So we built Aspirely AI to change that.
Ryan Hassan
Co-Founder
Connor Hassan
Co-Founder
How it started
The system was broken, not me.
I applied to hundreds of roles before I worked that out. It sounds like a small thing. It is not. When you are the one being filtered out, you assume you are the problem. You rewrite the same CV for the tenth time. You start applying for less than you are worth. Nobody tells you that a piece of software rejected you before a person ever saw your name.
My brother Connor and I built Aspirely because we could not accept that. We know what it feels like to want a way in and not be handed one. Connor builds the engine and I look after the rest, but we are the same in the way that matters.
So we built the thing we needed. It tells you the truth about your CV, in plain language, and it tells you what to change. Bias detection is free on every plan, because nobody should have to pay to find out whether the deck is stacked against them.
"We built Aspirely AI to help people move faster, fairer, and further."
Ryan Hassan, Co-Founder
The principles behind everything we build.
Every decision we make at Aspirely comes back to these four beliefs.
Your CV should work as hard as you do.
Most people spend hours crafting applications that are filtered out in seconds. That is not a reflection of their ability. It is a flaw in the system.
Feedback should be specific, not vague.
"Improve your formatting" is not advice. Knowing exactly which keywords are missing, and where to add them, is. That is the difference Aspirely makes.
Technology should open doors, not close them.
The same AI that screens people out can be used to help them get through. We chose the second path.
Fairness is not a feature. It is the foundation.
Bias detection, transparent scoring, and plain-English explanations are not add-ons. They are the reason Aspirely exists.
Technology that opens doors, never closes them.
To build technology that opens doors, not closes them.
To help people be seen for who they really are.
And to make sure talent, not software, decides who gets hired.
Meet the founders
Two brothers. One mission: make hiring warmer, fairer, and far more transparent.
Ryan Hassan
Co-Founder
Ryan leads Aspirely's vision, product strategy, and growth. Having experienced the frustration of the hiring process first-hand, he built Aspirely to put transparency and fairness back at the centre of every job search.
"I applied to hundreds of roles before realising the system was broken, not me. That is why we built this."
Connor Hassan
Co-Founder
Connor leads Aspirely's engineering and AI. He built the CV intelligence engine from the ground up, obsessing over every score, suggestion, and bias check to make sure the platform is as fair as it is powerful.
"Great technology should be invisible. You just feel the results. That is what we are building."
Every Premium subscription funds a free scan
Scan One, Gift One is built into the subscription rather than bolted onto it. We are signing UK charity partners now, so the scans reach people the automated systems have already filtered out once.
Bias detection
On every plan, including free. Never behind the paywall.
Plain language
Every score and suggestion explained, never a black box.
Scan One, Gift One
Every Premium subscription funds a free scan through our charity partners.
No lock-in
Cancel any time. No notice period, no retention maze.
Built on values, not just features.
Our values keep us accountable to jobseekers, recruiters, and the communities we champion.
Fairness First
Everyone deserves a fair shot. Our models explain every score and suggestion in plain language.
Radical Transparency
No black boxes, no hidden fees. Just honest insights and clear pricing.
Human-Centred
Technology should connect, not divide. We design for warmth and accessibility.
Continuous Improvement
Your feedback shapes our releases every sprint. We build with you, not just for you.
Your talent deserves to be seen, not screened.
A free scan, an honest read of what is holding your CV back, and a companion who drafts the whole application with you.
The free scan needs no card. Premium is £12 a month, cancel any time.